SUSTAINABILITY
On conscious consumption and the changing meaning of value.
Why Quality Should Outlast the Trend
Kenny Jules Morifi-Winslow on timeless pieces, quality and a more intentional wardrobe.
Why Sustainable Fashion Has a Storytelling Problem?
Patrick McDowell on why responsibility must inspire desire, not guilt.
Has Sustainability Lost Its Meaning?
NTWANA on the limitations of industry buzzwords and why true value lies in design, not labels.
Clothes Are Meant to Be Lived In
Patrick McDowell on the lives garments begin once they leave the atelier.
What If Beauty Made Us Buy Less
How desire, emotion and exceptional design can encourage a more responsible relationship with fashion.
Can African Fashion Build Its Own Supply Chains?
Kenny Jules Morifi-Winslow on local production, ethical growth and economic independence.
“Sustainability should be an interesting, useful and exciting story, which is ultimately what we all want from fashion.”
Patrick McDowell